Elements that we are typically asked to help our clients validate or understand include:

  • Central customer experience elements, needs and requirements
  • Key retention drivers and metrics vis-à-vis competition by market segment and industry
  • Central customer decision-making elements and processes
  • Validation and update of current business and competitive assumptions
  • Overall competitive dynamics, threats and opportunities
  • Final users' business models and growth perspective
  • Commercial relationship quality assessment and future outlook

 

We are skilled in primary and secondary research and perform interviews not only with consumers but also with CEOs, CFOs and top management. We execute market and competitive research programs locally and internationally in multiple languages, including English, Spanish, German, French and Portuguese. 


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