Elements that we are typically asked to help our clients validate or understand include:
- Central customer experience elements, needs and requirements
- Key retention drivers and metrics vis-à-vis competition by market segment and industry
- Central customer decision-making elements and processes
- Validation and update of current business and competitive assumptions
- Overall competitive dynamics, threats and opportunities
- Final users' business models and growth perspective
- Commercial relationship quality assessment and future outlook
We are skilled in primary and secondary research and perform interviews not only with consumers but also with CEOs, CFOs and top management. We execute market and competitive research programs locally and internationally in multiple languages, including English, Spanish, German, French and Portuguese.
Helped CEO and top management acquire an in-depth understanding of key potential markets for the company's products related to several high-impact health conditions. Assessed company’s ability to generate value in each key market. This fact-based engagement allowed the client to prioritize R&D efforts, optimize resources and accelerate time to market.
Companies often have an abundance of data available, but many struggle to make sense of that data and to translate it into actionable insight for management. By keeping in mind these four best practices, management can create an effective competitive intelligence function that not only responds to your specific organizational needs and enhances decision making at multiple levels, but that also can become a long-term source of competitive advantage in the future.
Recent news about companies such RadioShack, Best Buy and Target, illustrate the typical mistakes companies make when expanding internationally.
Crafted and executed market research program that surveyed executives at 250 English and French speaking companies in Canada to measure key branding perception elements, validate key lender traits and track and compare historical marketing metrics.
Are you keeping pace, but feel like you have blind spots when it comes to your customers or competitors? Would you like to shore up these weak areas, and make sure you have alignment on strategy and growth expectations across your organization?