We articulate, design and execute end-to-end research projects including:
Elements that we are typically asked to help our clients validate or understand include:
- Central customer experience elements, needs and requirements
- Key retention drivers and metrics vis-à-vis competition by market segment and industry
- Central customer decision-making elements and processes
- Validation and update of current business and competitive assumptions
- Overall competitive dynamics, threats and opportunities
- Final users' business models and growth perspective
- Commercial relationship quality assessment and future outlook
We are skilled in primary and secondary research and perform interviews not only with consumers but also with CEOs, CFOs and top management.
Selected Client Cases
Crafted and executed market research program that surveyed executives at 250 English and French speaking companies in Canada to measure key branding perception elements, validate key lender traits and track and compare historical marketing metrics.
Assisted leading worldwide financial services institution with identification and validation of key account satisfaction drivers. Proposed 25+ improvement actions to increase retention and deal size.
Led worldwide customer strategy program for leading multinational in OEM automotive sector (AGP Glass, Brazil). Articulated and executed analysis of customer needs for core B2B customers in 20+ countries. Interviewed 80+ CEOs and top executives. Created system to allow company to track detailed customer metrics and insights periodically.
Helped CEO and top management acquire an in-depth understanding of key potential markets for the company's products related to several high-impact health conditions. Assessed company’s ability to generate value in each key market. This fact-based engagement allowed the client to prioritize R&D efforts, optimize resources and accelerate time to market.
Companies often have an abundance of data available, but many struggle to make sense of that data and to translate it into actionable insight for management. By keeping in mind these four best practices, management can create an effective competitive intelligence function that not only responds to your specific organizational needs and enhances decision making at multiple levels, but that also can become a long-term source of competitive advantage in the future.
Are you keeping pace, but feel like you have blind spots when it comes to your customers or competitors? Would you like to shore up these weak areas, and make sure you have alignment on strategy and growth expectations across your organization?
Led multifunctional team to perform detailed due diligence to decide on $5M acquisition of potential partner. Project included detailed assessment of current business strength, products and operations and estimation of future growth outlook scenarios and overall fit with client’s overall M&A strategy. Management accepted recommendation.