Market attractiveness analysis for leading business services multinational to educate international growth and market entry

Articulated and developed market analysis that enabled client with a first comprehensive point of view about the attractiveness of the market and better understanding of key success elements for define a solid market entry strategy. Completed more than 30+ interviews and extensive secondary research in English and Spanish.

Strategic and operational plan for $20M cloud-computing health IT company

Led strategic repositioning of a $20M cloud computing – Health IT technology venture. Worked with GM and management to re-focus company’s direction and operations. Developed new 5-year strategic plan and value proposition, articulated integrated financial and operational models, defined sales force design and staffing ramp-up, crafted functional action plans and execution/tracking metrics.