Detailed Global Industry Mapping For World’s Major Provider Of Scientific, Technical And Medical Information
Growth Decisions Inc. All rights reserved
About the Client
The client is an information and analytics company and one of the world’s major provider of scientific, technical, and medical information. Their products include some of the most prestigious scientific and electronic journals, online citation databases and clinician solutions. Their products include the entire academic research lifecycle, including software, data management, instruction and assessment tools. The company operates worldwide with more than 70+ offices in 20+ countries.
Business Challenge
One of their strategic business units needed to better understand the global landscape of the chemical industry and sub-sectors that could be buyers of their products and services. They want to use the resulting dataset as a starting point for a global business development effort in that industry by providing their sales manager with up-to-date lead generation data.
How We Helped
Growth Decisions mapped more than 300+ matching companies worldwide that could be buyers of the client’s products and services. The results of the engagements included:
Detailed mapping of more than 300+ companies including sub-sector and company segment
Researched covered main players in North America, South America, Middle East and APAC.
Mapped identified companies to 20+ sub-sectors and segments including large conglomerates, multi-product, companies with small portfolio and specialists.
Growth Decisions’ s extensive experience in competitive and market insights enabled our client to get meaningful and actionable market data in a timeline matter to support their global growth efforts.
Assisted leading worldwide financial services institution with identification and validation of key account satisfaction drivers. Proposed 25+ improvement actions to increase retention and deal size.