Integrated growth strategy for new, innovative public-source water solutions startup

Growth Decisions Inc. All rights reserved.

Growth Decisions Inc. All rights reserved.

About the Client

GLOBALTAP is focused on providing people with clean drinking water primarily in high-visibility public locations. Since 2009, GLOBALTAP has developed projects in San Francisco, California, Colorado, Miami, US national parks, and many schools. It has also been featured in HBO health-related programming.  

Business Challenge

Growth Decisions has been working with GLOBALTAP since 2009. After initial success demonstrating product viability, GLOBALTAP retained Growth Decisions to help them create an integrated growth strategy and action plan that would position the company for solid, sustainable and profitable growth in 2012 and beyond.

How We Helped

Growth Decisions assembled a nimble and very experienced team to support GLOBALTAP. This team assisted them with three key strategy areas:

  • Marketing and branding: Efforts translated into closing new deals and pilots (i.e. HBO 100 units, NYC pilot)

  • Business planning: Prepared the company for $2M in 2013 sales with a stronger, better focalized pipeline that will continue building toward $20M in 2017

  • Action planning: Articulated company growth plan and specific action plans to provide hydration stations to California schools, which could represent, if implemented, more than 20,000 stations and $30M in revenue

With its experience providing services to companies of different sizes, geographies and points of development, Growth Decisions became a reliable development partner and helped GLOBALTAP navigate the uncertainties and challenges typical in early-stage ventures to become a solid business. 

Growth Decisions was recognized for its management consulting excellence as one of three 2013 Value & Excellence Award finalist of the Association of Management Consulting Firms (AMCF) in New York alongside the two largest “Big 4” professional service firms.