Filtering by Tag: Understan customer
Led worldwide customer strategy program for leading multinational in OEM automotive sector (AGP Glass, Brazil). Articulated and executed analysis of customer needs for core B2B customers in 20+ countries. Interviewed 80+ CEOs and top executives. Created system to allow company to track detailed customer metrics and insights periodically.
Assisted leading worldwide financial services institution with identification and validation of key account satisfaction drivers. Proposed 25+ improvement actions to increase retention and deal size.
Led multifunctional team to perform detailed due diligence to decide on $50M acquisition of potential partner. Project included detailed assessment of current business strength, products and operations and estimation of future growth outlook scenarios and overall fit with client’s overall M&A strategy. Management accepted recommendation.
Helped CEO and top management acquire an in-depth understanding of key potential markets for the company's products related to several high-impact health conditions. Assessed company’s ability to generate value in each key market. This fact-based engagement allowed the client to prioritize R&D efforts, optimize resources and accelerate time to market.
Companies often have an abundance of data available, but many struggle to make sense of that data and to translate it into actionable insight for management. By keeping in mind these four best practices, management can create an effective competitive intelligence function that not only responds to your specific organizational needs and enhances decision making at multiple levels, but that also can become a long-term source of competitive advantage in the future.
