Led worldwide customer strategy program for leading multinational in OEM automotive sector (AGP Glass, Brazil). Articulated and executed analysis of customer needs for core B2B customers in 20+ countries. Interviewed 80+ CEOs and top executives. Created system to allow company to track detailed customer metrics and insights periodically.
Filtering by Tag: client-cases-needs-insight
National key accounts research to protect competitive position and drive growth for leading financial services entity
Assisted leading worldwide financial services institution with identification and validation of key account satisfaction drivers. Proposed 25+ improvement actions to increase retention and deal size.
Market analysis to measure brand positioning, usage and consideration for leading financial services provider in Canada
Crafted and executed market research program that surveyed executives at 250 English and French speaking companies in Canada to measure key branding perception elements, validate key lender traits and track and compare historical marketing metrics.