Competitive landscaping for leading retailer to educate their push marketing strategy and implementation of iBeacon technology
About the Client
The company is recognized American retailer that operates the one of the largest network in the United States of movie and game rental kiosks as well as cashing machines. The company has more than 60,000 points of sales including a variety of services in the US, UK, Ireland, Canada, Puerto Rico and Mexico.
Multiple new trends where impacting the business outlook and open major opportunities for the company in terms of new solutions and services.
The proliferation of smartphones, advancement in near near field communication technologies NFC such as RFID and iBeacon, increasing penetration of ecommerce and rapid increase in location-based marketing created a whole new set of competitive dynamics and opportunities and threats.
Top management needed assistance in better understand those dynamics and how they could impact business planning, new ventures and innovation.
How We Helped
Growth Decisions articulated a custom market analysis that translated the client’s specific business challenges into a fast competitive analysis to build a perspective on the emerging trends, players and market dynamics.
The three key results generated by this project were:
Evaluated key trends in technology and location-based marketing in order to help outline the market opportunity. They included reviews of overall business trends, customer behavior and mobile commerce.
Profiled key competitors and overall competitive ecosystem. Analyzed their offerings and strategies to identify potential opportunities for client to compete.
Mapped in detail of push marketing strategies of major retailers: examined marketing strategies of retailers to determine which are pursuing their own offerings in this new space, which are relying on third parties, and where opportunities may exist for client to operate.
Evaluated competitive value propositions of both competitors and retailers to evaluate the strength of client’s potential offerings.
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